Julie Lennox Counselling

The Challenge

Julie Lennox, a qualified counsellor holding an MSc with Distinction from the University of Aberdeen and a registered member of the BACP, was setting up her new practice in Westhill, Aberdeenshire. Without an existing website, she needed a dedicated online space that would reflect the warmth, safety, and professionalism of her person-centred approach. The challenge was to create a digital presence from scratch that felt highly human and inviting, while clearly communicating her expertise in individual and couples therapy, both in-person and online.

The Strategy

We worked closely with Julie to understand her therapeutic approach and the specific needs of individuals seeking counselling. The strategy focused on building trust immediately through thoughtful design and carefully structured content.

• Approachable Design: We developed a calm, unhurried visual identity utilizing a soft colour palette and elegant typography to ensure visitors feel at ease from the moment they land on the page.
• Clear Service Offerings: We clearly outlined her services for both individual and couples counselling, incorporating transparent pricing and a dedicated FAQ section to address common concerns and reduce the anxiety of reaching out.
• Seamless User Experience: The site was engineered to be highly accessible and fast across all devices, featuring a streamlined contact form to make booking a free 15-minute introductory chat as straightforward as possible.

The Results

The result is a beautifully bespoke website that perfectly encapsulates Julie's warm, person-centred approach. It provides a solid foundation for her to grow her new practice, instilling immediate confidence in prospective clients seeking support in Westhill, Aberdeen, and online.